How many times have you heard C- suits complaining about bad experience with shiny and pricy, yet ineffective professional development tools?  Senior leaders, business executives, heads of sales force, team managers, those who are responsible for professional development budgets wonder, with a reason whether their investments will bring desirable change into their companies.

What do they hope to end up with?

Probably nothing less than what they find in attractive brochures and adds with beautiful colors, buzz- words and well- dressed, hands- shaking people in modern meeting rooms with the white board and business growth success charts.

Some of promising, fascinating outcomes, linked with the executive coaching, to be found on the websites and brochures include (but are not limited to) immediate impact, sustainable change, measurable results. Executive coaching would enhance your leadership capacity, facilitating a higher level of performance — for you, your team and your organization. Sounds great! It certainly works…There are testimonials of satisfied clients, insight studies, proven records…

This super- efficient method really works in some companies, while in the others the only thing that grows is disappointment of C- suits. Why? Is executive coaching effective or is it yet another modern business development myth?

Executive coaching works, undoubtedly. Right question is: when is executive coaching effective? Everyone who would like to try should be aware of one simple fact. Executive coach is professional who brings in expertise, knowledge and experience. Executive coach will also create a process and support to company leaders and top managers. However, executive coach is not enough for desirable and sustainable change to happen. Executive coaching works in those companies where system of values and corporative culture supports leadership change. When those who lead the company are truly committed to improving leadership effectiveness, measurable results, sustainable change and immediate impact, are to occur. That is reality. Otherwise, everyone who is strongly determined to quit with chocolate could keep eating brownies with an expectation that regular talks with a nutrition specialists will do.